Coats in the range
Coats sit in the Hellomoon Design group with sweaters and hoodies, and they lead the winter apparel collection. The family covers the two buying occasions retailers care about: genuine cold-weather warmth for small, elderly and short-coated dogs, and the seasonal "new coat" purchase that owners make as part of a dog's winter wardrobe.
For buyers, coats are a considered purchase category: customers compare fit, fastening and coverage before buying, and they return to brands whose sizing runs true. The stock-based model the company describes lets you hold a size spread without over-committing to any single style.
Planning a coat programme
- Anchor with core styles — a small set of dependable coats in your best-selling sizes, reordered through the season.
- Layer the family — add dog jackets for milder weather and sweaters as the under-layer story.
- Use the season pages — the winter dog clothes page groups the cold-season offer in one place.
For wet-weather planning specifically, see our waterproof dog coats and jackets page — and note that construction details such as fabrics and finishes are confirmed per item when you enquire, since the current mix rotates with new designs.
Sizing and ordering
Coat fit turns on chest girth and body length; our size chart guide shows how to measure both. Send an enquiry with the styles and size mix you want, and pricing, quantities and size runs will be confirmed per item on quotation.
Coats and the weather map of your market
Coat buying is local. A retailer in a cold continental climate builds the coat wall around insulation and coverage; a retailer in a mild, wet market builds it around lighter, weather-shedding styles and buys fewer of the heaviest pieces. The same catalogue serves both — what changes is the weighting. When you enquire, tell us your market's winter honestly (how cold, how wet, how long), and we will weight the suggested mix accordingly rather than sending a generic best-seller list.
The other local variable is the dog population. Markets dominated by small companion breeds sell coats as a wardrobe; markets of large working breeds sell them as equipment. Both are good businesses — they are ranged, displayed and advised differently, and your enquiry is the place to tell us which one is yours.